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McDonald's to invest heavily in Chinese coffee market
Published on: 2020-11-18
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mccafeMcDonald's coffee brand McCafe has announced a plan in Shanghai to invest 2.5 billion yuan (about 381.6 million U.S. dollars) in its coffee market in China in the next three years.

The investment will go into opening new coffee shops inside McDonald's restaurants, upgrading equipment and providing professional training to cope with the country's growing demand for coffee, said Phyllis Cheung, CEO of McDonald's China.

McCafe aims to cover all McDonald's restaurants in Beijing, Shanghai, Guangzhou and Shenzhen by the end of the year, before expanding its business in seven other cities, including Nanjing, Hangzhou and Xiamen.

By 2023, the company expects to run more than 4,000 McCafe outlets on the Chinese mainland.

McDonald's entered the Chinese mainland market in 1990 and is currently operating more than 3,600 restaurants across the country. China is now McDonald's second-largest market in the world.

有麦当劳的地方就有麦咖啡,麦咖啡拟投资25亿元加码中国咖啡市场

11月16日,麦当劳子品牌McCafé(麦咖啡)宣布,未来三年将投资25亿元,加速布局中国内地咖啡市场。预计到2023年,全国将有超过4000家麦咖啡提供高品质、高性价比的手工咖啡。同时,11月18日起,麦咖啡将全新升级,届时麦咖啡将在全国17个城市送出1000万杯免费拿铁,邀请消费者品尝体验。

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