The Future of E-commerce
By Rose Salas
电子商务的未来
每个企业家的梦想都是在最短的时间内实现他们的业务目标。每个里程碑就像一块牌匾，是他们努力的动力。数字时代正处于快速发展阶段，在数字时代你可以迅速建立一个商业帝国，或者成为一个成熟的公司。在电子商务领域，仅仅了解关于持续趋势的知识不足以维持使企业持续发展。所以，如果你不想被抛在最后，你必须继续投入时间来磨练你的技能，同时你要花两倍的时间来发展你的电子商务。
电子商务的未来是什么？ 三个重要趋势预测其未来：
移动
社交
物流
如果您想要创建一个可持续的在线业务，那么了解成功的因素至关重要。例如，您必须考虑关注消费者的购物行为。了解驱动他们购买产品的动机将是保持业务正常运转的绝佳指标。了解您的受众，并了解如何将其转换为客户。这样做您将有机会扩展您的网络，并为您的电子商务增长找到新的可能性。
Every entrepreneur’s dream is to reach their business goals in the shortest possible period. Each milestone is like a plaque and motivation for their uncountable efforts and hard work. Digital era is going on a fast phase. You can start now and quickly build an empire, or you can be an established company, but slowly fall if you don’t adapt to the norm or upgrade. In the world of E-commerce, stock knowledge about the ongoing trends is not enough for survival. So, if you don’t want to be left behind, you must continue to invest time in honing your skills, while you double time in growing your store and making it a talk of the town.
What is the future of E-commerce? Three significant trends predict its future:
Mobile
Social
Logistics
If you want a sustainable online business, it is crucial to be aware of the factors that will bring you to the top. For example, you must consider keeping an eye on the shopping behaviour of consumers. Understanding every area of what drives them to purchase will be an excellent gauge to keep your business on track. Know your audience very well and see how you can target and convert them to be a customer. In doing so, you will have the chance to expand your network and see new possibilities for your store’s growth.
Understanding the Trends
1. Mobile
Consumers use their mobile every day in every way possible. What used to be a list of errands that we have to do one by one before, can now be done in simple clicks using a mobile. The mobile-first approach became a triumph in online shopping. The integration of communication apps, like WeChat, finance, entertainment and E-commerce sectors enhanced this trend even more; and analysts projected that when 2021. comes, 85% of all online shopping would happen via mobile. Digital or mobile payment is soaring high each year. Consumers have the confidence and trust with available payment schemes due to protection and security measures, like two-factor authentication and verification.
Mobile Usage
2. Social
The E-commerce explosion changed the way people use social media. What can be better than being engaged (not just informed) in such a trend! With more people becoming mobile-techies and addicted to social networking, social media became a significant tool for marketing. The digital economy had massive growth that even global consumers became acquainted with our shopping festivals.
For small businesses to grow sustainable, they should be socially active to connect to their audiences in the RIGHT way, so as not to become pushy in their marketing strategies. The digital marketing ecosystem, as described by the company named JB Media Group, is a system of interconnecting and interacting parts, which have been formed by three distinct areas of content creation, namely SEO, social media and target marketing. All of these, falling in the umbrella of digital technology, will continue to develop and produce growth for E-commerce entrepreneurs.
Digital Marketing Ecosystem / CTO: JB Media Group
3. Logistics
JD.com consists of 80,000 delivery employees across the country. Can you imagine how many checked-out orders are happening every minute? This part of the business is what needs to have a focus on. Delivery expectations are not gratifying at all times. Nevertheless, there are many factors to tackle. E-commerce companies try their best to collaborate and partner with the most efficient courier and delivery teams. But of course, infrastructure issues and major traffics cannot make everything flow smoothly in this offline service, no matter how swift we are in the online service. The future of E-commerce lies in how expeditious they could have the logistics, which will meet the demand like a whistle-stop.
JD.com delivery service
Key factors to succeed in E-commerce
The digital technology is transforming the economy and opening the door of opportunities to many start-up businesses, while providing stability to giant firms. Still, most companies are not prepared or lack knowledge in this area. To catch up, one must consider collaborating with the digital platform companies to overhaul their marketing strategies, if they are pushing for top goals. Traditional marketing strategies are not discouraged; however, time is of the essence and working smart brings a competitive advantage in this big pool of competition.
An emphasis on quality will get you in the game. Consumers are willing to spend more, in exchange for superb quality even on high-end or niche brands. Cross-boarder purchases are accessible and as speedy as domestic purchases, too. So if you want to dominate in international brands, check how companies, like YanXuan, improved their sales by 118% since 2016.
Analysing marketing strategy
How are you going to succeed with your business in the E-commerce world? First, realize that you are in the heyday of online marketing success. Convenience is at a high point, and consumers are enjoying what technology brings forth. China is the global leader in the retail market and the future of E-commerce is here!
