Awesome Tips from e-Commerce Experts
By Rose Salas
在过去的几期中，我们在E-BIZ栏目曾提及有关电子商务的多方面内容，本期我们将给大家一些实际可用的干货，分享一些电子商务专家的营销技巧。
如果你正在电子商务的创业大军中，一定非常了解微信在其中的重要作用，微信作为中国人手一个的个人使用账号，已经深入到了大家生活的方方面面——小到沟通交流，大到付款购物以及使用各类的小程序，微信都在中国老百姓的生活中占据了不可或缺的地位。所以作为电子商务的创业者，如果你能从微信上获取消费者的信任，并与消费者保持微信沟通，离营销成功也就不远了。
作为企业家，运营一个有效的微信公众账号当然是最好的，在这里，你需要运用图片、文字、视频等多种元素相结合来推广自己的产品和服务。在微信公众账号中，最好结合运用多种后台服务和设置，向消费者提供更多的信息与服务。与此同时不要忘记二维码的妙用，它可以取代很多的链接，将消费者快速吸纳到你的公众平台中，并逐步转化为实际客户。
现在商家往往不怕投诉，反而更担心网络上的负面消息。所以，迅速的反馈对于商家来说是非常重要的，消费者在网络上的一句话、一个字都会影响到更多的消费者的选择。因此了解顾客的反馈、最大程度地与他们进行沟通是可以有效提升自己的竞争力。
在维护好客户的同时，保持硬件系统的更新也非常重要。作为电子商务企业主，硬件是基础支持，所以不断更新设备，防范黑客袭击，也是我们必须重视的问题。
如果你是一个淘宝商家，或者依托于某些平台进行销售，那么在该平台中的信誉就成为了你的企业形象和最重要的名片。所以，重视企业自身在平台中的声誉是非常重要的。它直接影响着企业的销售额。
与此同时，作为创业者，精神劲头不能懈怠。永远保持追求成功的动力与心情，才会让你更有可能接近成功。
Growing a business is something that doesn’t happen overnight. You have to carefully strategize your plans and think of ways that would lead to conversion. Since competition gets tougher and tougher each day, you have to position your business above it. With all the available sources here and there, you might never know what will really work best for your business model.
What better way to grow your ecommerce business than to learn from experts! Read on and see what can be practically applied to your online store.
Tip #1: Master WeChat to Increase Consumer Communication
WeChat has become a very important tool for building brands. You can engage your consumers and fans when you know how to maximize its functions. For example, you can show your new products and offers to your network by adding catchy content. Good content can include photos with text, videos, or audio message. You can interact with your audience by making a shout out, thanking them for the likes or asking those simple questions that can make them interested about your store and later on buy your products.
When you have a loyalty program, this is the best tool to use because it allows you to have a personal conversation with the customer. It provides a unique and friendly way of communication, thus making them feel that you connect with them as a valued customer. Have a QR code? Then WeChat is the best tool! If you put your codes in your social media, website, product, and packaging, customers can quickly find you and connect with you in an instant.
Tip #2: Value Your Customer’s Feedback
Customers give appreciation when you transact with them well. If a customer leaves a good feedback, respond and thank them right away! You can even offer some discount codes as an appreciation for the good feedback they’ve given you. Good feedbacks are like gems, they shine! While it is inevitable to come across a customer that gives a bad feedback, do know that it’s not the end of your good online reputation. Negative feedbacks can be a great scale to know which area you need to grow and what you need to focus on. With the right response, negative feedbacks can turn to positive things and be a guide for improvement of your business. If you receive one, acknowledge and give resolution or ask how you can make them change their impression.
Tip #3: Get addicted to Success
One of Jack Ma’s very inspiring quotes say, “No matter how tough the chase is, you should always have the dream you saw on the first day. It’ll keep you motivated and rescue you (from any weak thoughts).” – Jack Ma
Getting addicted to success will always enable you to overcome roadblocks and frustrations. No matter what challenge you may face, keep chasing your dreams, and think that you are a few steps away from it! Keep reaching milestones and when you feel you can no longer get by, think of the person who once became an object of rejection who is now the richest man in China - Jack Ma or Ma Yun, a Chinese Businessman and Philanthropist who is the founder and executive chairman of Alibaba Group.
Tip #4: Always Stay Up To Date
Do not settle for something that you’ve been used to. In the online world, new tools and trends pop up and a once very useful approach can become a weak approach soon. How do you know? Keep updated. For example, if you have ads, keep checking and monitoring them. Check people’s comment because they can give you a hint on who your competitor may be or if your business is going in a good direction. Check technology tools, new marketing strategies and approach. Follow your competitors and keep updated with their new growth hacks. Never stay behind!
Tip #5: Be Part of Communities and Forums
Some e-commerce stores do not actively participate in forums. But, when you do e-commerce, you must join in communities where you can build a reputation. For example, if you are selling clothes and beauty products, you can join Meilishuo. It is what they refer to as the “Chinese Pinterest”. By joining, you can increase traffic to your website and alleviate your marketing strategies.
How do you find these tips for your business? Find out what works and spend most of the time optimizing it and you’ll surely be the next successful e-commerce entrepreneur!
